News for 'Brand Communication'

Meals or mobiles, he sees an opportunity others don't

Meals or mobiles, he sees an opportunity others don't

Rediff.com31 Aug 2016

'In two years there will be consolidation. Look at the Indian brands now. Only three of us are surviving, many others have died. What will differentiate us are two things -- timing of our launches in the market and the communication to the consumer," Narendra Bansal, CMD of Intex, tells Arnab Dutta.

Harindra Singh takes full control of Percept group

Harindra Singh takes full control of Percept group

Rediff.com22 Mar 2017

Shailendra Singh to continue as passive shareholder in Percept

How TCS became a global company

How TCS became a global company

Rediff.com3 May 2011

Indian information technology software and services industry is truly the lighthouse of modern India.

The history behind India's iconic circular Parliament

The history behind India's iconic circular Parliament

Rediff.com10 Dec 2020

The existing building is a British-era building, designed by Edwin Lutyens and Herbert Baker who were responsible for planning and construction of New Delhi.

It's time to check in to India!

It's time to check in to India!

Rediff.com2 May 2017

India needs 1.4 million hotel beds a night but has only 2.4 lakh, points out Rahul Pandit, MD and CEO of Ginger Hotels.

'Twitter has never been more vibrant than it is now'

'Twitter has never been more vibrant than it is now'

Rediff.com14 Mar 2016

'Why Twitter? To reiterate, because Live is powerful'.

How India Inc plans to tap robust rural market

How India Inc plans to tap robust rural market

Rediff.com30 Nov 2020

While companies have not launched too many products in rural areas of late, easy financing has helped push up demand.

Graduates, do you have these job skills?

Graduates, do you have these job skills?

Rediff.com18 Feb 2019

These skills will give you an edge over the competition.

MCX-SX to be rechristened Metropolitan Stock Exchange

MCX-SX to be rechristened Metropolitan Stock Exchange

Rediff.com23 Sep 2014

MCX Stock Exchange on Tuesday said it has received approval from capital markets regulator.

Smokers, no need to kick the butt yet

Smokers, no need to kick the butt yet

Rediff.com25 Oct 2019

Phillip Morris says its research shows that the product while giving the same delivery of nicotine to smokers, does not produce the toxic and carcinogenic effects of cigarette smoking known as harmful and potential harmful constituents.

'Real power comes not from the barrel of a gun'

'Real power comes not from the barrel of a gun'

Rediff.com23 Jan 2021

'...but from those who control the narrative.' Powerful nations have mastered this art of narrative building. Those nations who aspire to become global powers must do so, observes Shanthie Mariet D'Souza.

Was SRK a zordaar host in Zor Ka Jhatka?

Was SRK a zordaar host in Zor Ka Jhatka?

Rediff.com2 Feb 2011

After several months of lying low, Shah Rukh packs in truckloads of enthusiasm for a racy show that's a perfect fit, if not extension, of his energetic personality.

Ministries get 60 days to decide on FDI plans

Ministries get 60 days to decide on FDI plans

Rediff.com7 Jun 2017

A panel led by the secretaries of the DEA and the DIPP would conduct a quarterly review on the pending proposals.

70% students use smartphones, more user base in small cities

70% students use smartphones, more user base in small cities

Rediff.com17 Jun 2013

Nearly six out of 10 post-millennial respondents own a smart phone, but what is remarkable is that the difference in ownership patterns between metros (58.50 per cent) and mini metros (59.36 per cent) is not much with the smaller cities scoring over the larger ones, TCS said in a statement.

Indian advertising agencies are changing

Indian advertising agencies are changing

Rediff.com11 Feb 2019

'The list of things to be done or added or removed will keep growing and it will be a while before the emerging models settle down into lasting structures,' predicts Umesh Shrikhande, CEO, Taproot Dentsu.

How Dabur scripted a smart turnaround

How Dabur scripted a smart turnaround

Rediff.com3 Jul 2018

After being cornered by Patanjali and macro-headwinds, ayurveda major Dabur is pulling up its socks. With better sales and improved margins, the firm is now looking to leverage the renewed popularity of ayurveda, mostly ignited by rival Patanjali. Sunil Duggal, bottom, left, chief executive officer, Dabur India, shares his plans and insights with Arnab Dutta.

Taapsee, Madhavan and the remaking of an old favourite

Taapsee, Madhavan and the remaking of an old favourite

Rediff.com21 Mar 2018

Horlicks widens brand appeal in increasingly competitive market.

There's something common between Akshay Kumar and the Indian Railways

There's something common between Akshay Kumar and the Indian Railways

Rediff.com28 Jul 2017

The upcoming Akshay Kumar starrer Toilet: Ek Prem Katha is set to use toilets of the Indian Railways

Bindra joins Salman as Rio Games ambassador

Bindra joins Salman as Rio Games ambassador

Rediff.com29 Apr 2016

'I will be writing to every member of the Indian Olympic team and offering them any help they may want.'

2017: Bollywood's worst year?

2017: Bollywood's worst year?

Rediff.com28 Nov 2017

The Padmavati controversy has come at an awakard time for Bollywood.

Unsettling future for golf after Tiger Woods crash

Unsettling future for golf after Tiger Woods crash

Rediff.com24 Feb 2021

'I think he has lifetime exemptions at every major event but I suspect we are probably not going to see Tiger in a competitive golf event going forward.'

Reliance Jio Infocom gets unified telecom licence

Reliance Jio Infocom gets unified telecom licence

Rediff.com25 Oct 2013

The Unified Licence for all 22 Service Areas across India will make the company the first telecom operator in the country to get pan India Unified Licence, the company said in a statement.

This Cheetos museum is the cheesiest place you will ever visit

This Cheetos museum is the cheesiest place you will ever visit

Rediff.com15 Jun 2017

Cheetos has opened up the world's very first Cheetos Museum, giving Cheetos devotees a place to check out some unique Cheetos and Cheeto-themed exhibits. Check out this tasty museum!

Murthy on Infosys's secret of success

Murthy on Infosys's secret of success

Rediff.com18 Sep 2009

The three aspects of ensuring success for any entrepreneur are innovation, ability to use innovation to create service and products that add value to customers, and the ability to communicate the value to customers, according to Infosys chairman N R Narayana Murthy.

The adman who headed Dera chief Gurmeet's business

The adman who headed Dera chief Gurmeet's business

Rediff.com8 Oct 2017

Though Dentsu Aegis says C P Arora left the business in July 2016, his Twitter handle and LinkedIn profile continue to refer to him as Group CFO of Denstu India.

Ola plugs into the IPL frenzy

Ola plugs into the IPL frenzy

Rediff.com28 Apr 2016

Ola Cabs, which started out in 2010, has raised over $1 billion of funds.

E-commerce firms ride Make in India to reach rural markets

E-commerce firms ride Make in India to reach rural markets

Rediff.com18 Apr 2016

Paytm plans to induct 5,000 manufacturers and sellers; has started programmes to identify and train new sellers.

Nasscom embarks on global campaign for India's bra

Nasscom embarks on global campaign for India's bra

Rediff.com9 Jan 2003

To further strengthen the global brand equity of Indian software industry and address issues of concern in other countries, Nasscom has embarked on a global communications campaign.

Paytm to hire 500 techies for marketplace consolidation

Paytm to hire 500 techies for marketplace consolidation

Rediff.com8 Apr 2019

Amid news that the company was planning to scale down its online marketplace business and eventually exit it, Paytm Mall is targeting Rs 10,000 crore in business over the next 12 months, says Karan Choudhury.

'Ahmed Bhai's political intellect was very high'

'Ahmed Bhai's political intellect was very high'

Rediff.com7 Dec 2020

'There were any number of Congress leaders who disliked Sonia Gandhi, but they were very close to Ahmed Bhai and he would listen, and give a shoulder to cry upon.'

Missing: Indian cricketers on matchbox labels

Missing: Indian cricketers on matchbox labels

Rediff.com3 Aug 2017

Can anyone out there solve the mystery of the missing cricketers on matchbox labels, asks Gulu Ezekiel.

The most wow gadgets of 2017

The most wow gadgets of 2017

Rediff.com26 Dec 2017

This is what tech head heaven looks like.

Ganesh returns with Maleyali Jotheyali

Ganesh returns with Maleyali Jotheyali

Rediff.com10 Dec 2009

The actor is ready with the Kannada film which also stars Anjana Sukhani and Yuvika Choudhary.

LG has big plans for India

LG has big plans for India

Rediff.com16 Feb 2010

LG wants to be known as the brand that enables enrichment of life. Here's the plan.

UK's car exports to India grow 11-fold, JLR tops list

UK's car exports to India grow 11-fold, JLR tops list

Rediff.com22 Mar 2017

Around 8 out of every 10 cars manufactured in the UK is now exported, bound for one of 160 markets worldwide

The 39 year old who wants to make Audi No 1 again

The 39 year old who wants to make Audi No 1 again

Rediff.com18 Sep 2018

'To become more Indianised we had to be more colourful,' Rahil Ansari, Audi's India head, tells Ajay Modi.

BJP corners more than 50% vote share in several states

BJP corners more than 50% vote share in several states

Rediff.com23 May 2019

As per the preliminary estimates, the BJP has significantly improved its national vote share from 31.34 per cent in 2014 to a new record high, while there appeared to be only a marginal change in case of the Congress from its 19.5 per cent score of the last elections.

How Jet Airways plans to strike it big

How Jet Airways plans to strike it big

Rediff.com4 May 2016

Jet's advertising and that of most other airlines has been limited to new routes or promotional fares.

#BackToBasics: 6 wardrobe staples every girl MUST own

#BackToBasics: 6 wardrobe staples every girl MUST own

Rediff.com19 Sep 2016

A look at six essential wardrobe basics that will take you from day to night. Check out!